In episode 11 of the VO School Podcast, we talked to Celia Siegel and Doug Melville about marketing and branding as it relates to voice actors. In today’s episode, we put those theories to the test as we take a peek behind the curtain of a brand audit.
Celia shows us her process for breaking down and distilling a voice actor’s personality, their voice, demo, and aesthetic to create a marketable brand. The subject of Celia’s examination is Marisa Blake, who restarted her voiceover career three years ago and is looking to reinvigorate her brand.
Listen in as Celia illuminates her process, starting with a questionnaire that probes Marisa’s history, her opinion of herself, her ambitions for the future and her opinions of the world.
The process is a mesmerizing stream of consciousness that is at times poetic and others incisive.
This week on the VO School Podcast, we’re discussing how an actor markets and brands themselves in 2017 and beyond. How you present yourself to the world can make or break your career and we discuss the various approaches that can help you to stand out in a crowded field.
What’s the difference between branding and marketing? How soon should you start your marketing journey? What are the gatekeepers looking for when they choose talent? And what are the major no-nos and turn-offs that will hinder your chances?
Joining me this week are two titans of the marketing world. Celia Siegel is the founder of Celia Siegel Management, widely recognized for building strong personal brands for voice talent. Before creating CSM, Celia was a respected talent agent with stints at CESD, JE, and Wehmann. A brand builder, certified life and business coach, success strategist and talent manager, Celia has advanced the careers of top VO talent for more than two decades.
Doug Melville is Chief Diversity Officer for TBWA\Worldwide, a top ten ranked global advertising agency. Since joining the TBWA, he’s led efforts that resulted in more than $150 million being spent with multicultural and women-owned businesses in the creative space. He’s presented three TEDx talks on the topic and made multiple appearances on Fox Business.
Blog and show notes for the VO School Podcast - produced by Jamie Muffett.