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This week on the VO School Podcast, we’re exploring the commercial voiceover genre.
Commercial voiceover is one of the most sought-after genres and it can also be one of the most lucrative. So how do you break into this part of the industry? To find out, we spoke with Alison Freed, a Los Angeles-based voice actor who counts Metflix, AT&T, Disney, Dunkin Donuts, CNN, Buick, Whole Foods, eBay, Twitter, and M&M’s amond her clients, and Roger Leopardi, a 16-year veteran of the industry who has worked with AARP, Sprint, Taco Bell, Go Daddy, Toyota, Geico, McDonald’s, Disney, Nickelodeon, and Michael Kors. We discussed the skills you need to have and/or learn to not only break in but continue to work in this ever-changing industry. We also find out the importance (or not) of training, what the work is like day-to-day, how you adapt to shifts in style, what’s popular in commercials right now, and what the future of the genre looks like.
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This week on the VO School Podcast, we’re doing something a little different. A few weeks ago, I asked listeners to submit a recording of themselves reading a commercial script and then we’d assess the performance on the show.
Jim Kennelly, producer and casting director of Lotas Productions, along with engineer Sam Ufret and myself played through a selection chosen at random. We get a behind-the-scenes peek at how reads are assessed and why some are picked to be forwarded to a client and why others may not be. We learn the importance of reading and understanding specs, using your imagination when you read, how pace and energy are critical to garnering or losing attention, the importance of audio quality, and some dos and don’ts that will help you to stand out from the crowd. |
Jamie Muffett
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