This week on the VO School Podcast, we’re discussing how an actor markets and brands themselves in 2017 and beyond. How you present yourself to the world can make or break your career and we discuss the various approaches that can help you to stand out in a crowded field.
What’s the difference between branding and marketing? How soon should you start your marketing journey? What are the gatekeepers looking for when they choose talent? And what are the major no-nos and turn-offs that will hinder your chances?
Joining me this week are two titans of the marketing world. Celia Siegel is the founder of Celia Siegel Management, widely recognized for building strong personal brands for voice talent. Before creating CSM, Celia was a respected talent agent with stints at CESD, JE, and Wehmann. A brand builder, certified life and business coach, success strategist and talent manager, Celia has advanced the careers of top VO talent for more than two decades.
Doug Melville is Chief Diversity Officer for TBWA\Worldwide, a top ten ranked global advertising agency. Since joining the TBWA, he’s led efforts that resulted in more than $150 million being spent with multicultural and women-owned businesses in the creative space. He’s presented three TEDx talks on the topic and made multiple appearances on Fox Business.
Welcome to the first episode of the VO School Podcast. My name is Jamie, I am a full-time voice actor, audio engineer, and Backstage expert. Each week, with the help of two industry professionals, we will discuss the ins and outs of the constantly-evolving voice industry.
Each episode will build upon the last to give you a comprehensive guide to the art, craft, and business of voiceover.
This week, we take a look at the industry as a whole, looking at the lay of the land from the perspective of a new entrant. Is the industry growing? Contracting? Has it plateaued? And where is it going next? How does a new talent break in? Do you need to be in New York or LA? And is age a barrier to entry?
We also discuss effective ways to reach out to producers and industry professionals, and how social media can not only be fun and personal but a powerful tool to advance your career.
I’m joined by producer, editor, and audio engineer Amanda Rose Smith and Emmy-winning producer, coach, and CEO of the Society of Voice Arts and Sciences, Rudy Gaskins.
Blog and show notes for the VO School Podcast - produced by Jamie Muffett.